The way Reliance has created curiosity in telecom users, hardly any other telecom player can create. Maximum telecom users are in the expectation that Reliance will bring the same days when it launched CDMA handset at Rs. 500 only with cheapest data and call rate. It seems that it has started to happen. Earlier, Reliance JIO has launched top budget LYF handset as part of a 4G preview offer where users will get free data,voice and video call for 90 days. Both handests Wind 3 and Flame 8 are for low budget smartphone. Anybody can afford to have it. Reliance JIO wants to capture the maximum number of customer base to it’s service. Just before official launching it has prepared large customer base to its next 4G service. The lobby of Cellular Operators Association of India (COAI) has already processed complain about this kind of campaign that how Reliance JIO can provide free service as pre-launch offer. Further lobby has asked to take immediate action to stop all 1.5 million live connections and also added that Reliance JIO is bypassing regulations by offering full-fledged services under the guise of test connections.
Leading experts and surveys says that definitely Reliance JIO will break the current price scenario of the telecom market. To stand in the race against Reliance JIO they have started to change their gears. BSNL going to provide minimum 1 Mbps speed to it’s broadband users. More ever from this Sunday onward, all local and national calls to any mobile and landlines they made free. Airtel has also slashed postpaid data rates , now company offering 50% more data.
According to social media and other source 15 August 2016 is officially launching date of Reliance JIO 4G services to PAN India. Today, Reliance JIO has added option to recharge and bill pay on it’s JIO website, means it is ready to launch.
There is no doubt that Reliance will capture maximum numbers of users for its 4G service, but to stay long Reliance has to provide quality service, network availability and no more call drops. Otherwise, whathappened to CDMA (TATA-DoCoMo), the same can happen here too.
By : Jitendra Indave
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